The Indonesian local bank Bank Sahabat Sampoerna, aimed to enhance the KYC process for users through their banking app.
The Challenge
The challenge was to create a smooth bank account opening experience, overcoming the lengthy account verification process at the bank. This involved enabling new users to onboard seamlessly through a digitized verification process on the mobile app.
The Problem
The bank's account verification process takes longer time at the physical branch.
Waiting times
at the physical banks
Hard copies of documents
in-person submission required
Longer time
to verify documents manually
My Approach
My mission is to minimize user hassle while maintaining their motivation to complete account verification steps, ultimately boosting the adoption rate of account openings.
The Concept
The proposed concept enables users to prepare documents before proceeding to KYC verification. The following screens illustrate the process of users verifying their identity on the platform.
