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Bake Crypto App

Formerly known as Cake DeFi

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Tools
Figma
Deliverables
Web & Mobile App
UI/UX Design
Involvement
User Interview
Wireframing & Prototyping
Industry
Blockchain
Bake's crypto app provides users with a simple way for crypto investors to earn passive income effortlessly through its features:

Smart Bundle: A smart way to invest in multiple assets within a single investment opportunity.

Staking: An easy way to generate yield by investing in flexible and fixed terms with higher returns.

ELITE Membership: An exclusive program designed for crypto enthusiasts to maximize their earnings. Read the case study

The Challenge

The challenge was to develop a cutting-edge crypto app, integrating the enhanced features described above. This endeavor required navigating complexities in design, functionality, and user experience to deliver a seamless platform for crypto investors.
Our goal was not only to introduce innovative features like Smart Bundle, Staking, and Recurring Buy but also to optimize their integration, making the app user-friendly and accessible.
Overcoming this challenge involved strategic planning, rigorous testing, and a commitment to delivering a revolutionary crypto experience for users.

Smart Bundles

The Smart Bundle product provides users with a sophisticated and efficient approach to investing in multiple digital assets through a well-curated investment opportunity, all with just a single click. This a convenient solution allows crypto users to access a diversified investment strategy without the need for in-depth market analysis as we offer tips and news.
The design challenge for the Smart Bundle product was to create a user-friendly experience for effortless investment in multiple assets with a single click. The aim was to provide a hassle-free and intelligent investment solution for both novice and experienced users.
Smart Bundles product

Staking

The staking product allows users to earn passive income by locking their crypto within the app. Our goal is to drive user acquisition, boost retention, and increase app engagement.
We identified a strong desire among users to maximize their rewards. With our Staking feature, users can effortlessly earn passive income by locking crypto, without the need for technical skills or specific knowledge. They have full control over the duration of the lock-in period, which simplifies the technology and makes earning effortless.
The design challenge revolved around creating a user-friendly interface that accommodates both fixed and flexible staking options, while ensuring the security and transparency of the process. I also focused on providing clear information, easy navigation and overall user experience. These considerations aimed to promote adoption and satisfaction among users with diverse preferences regarding staking durations and flexibility.
Staking product

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